Grubbo Petfood
Brand identity
Grubbo champions sustainable insect protein, to reduce the giant carbon ‘paw-print’ of pet food. They needed disruptive, minimal (and fun!) packaging to match.
- Brand identity & design language
- Direct-to-consumer packaging, product packaging, social media and merchandise.
- Stamp-style brand illustrations designed to pack a punch, creating maximum impact while limiting ink colours’ environmental effects.