The Influence Group
The Influence Group brings together Social Soup social media management and Pollinate consumer insights agency under one umbrella, positioning themselves as a new beacon of influence.
- Logo concept in collaboration with Creative Director Andy Ashton.
- Suite of minimalist and chic corporate branding revolving around one core colour and a series of core shapes.
UX Design and Research
UX research and design across complex and highly regulated industries including government, transport and banking.
[Request link to detailed case studies]
- Primary researcher working with diverse research methods including contextual enquiry, customer observation, in-person intercepts and surveys
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Uplifting transport workers’ digital tools, contributing to a 20% uplift in user-evaluated SUS scores, improving clarity and confidence for transport staff
- Service blueprinting and journey-mapping
Grubbo Petfood
Grubbo champions sustainable insect protein, to reduce the giant carbon ‘paw-print’ of pet food. They needed disruptive, minimal (and fun!) packaging to match.
- Brand identity & design language
- Direct-to-consumer packaging, product packaging, social media and merchandise.
- Stamp-style brand illustrations designed to pack a punch, creating maximum impact while limiting ink colours’ environmental effects.
still drawing.
Local community celebrating the beauty of the mundane through still life drawing. Full case study coming soon.
- Brand identity & design language
- Hand-crafted typemark and illustrations
- Event social media marketing
- Event facilitation and community building
RMIT University x Urban Play School
Urban Play School is a collaboration between Melbourne International Games Week, RMIT University and Future Play Lab.
Over the week, events are designed to bring people together to explore analogue games and how they can spark community in the inner-city.
- Full brand identity including logo, asset library, poster designs and digital
- Rapid ideation and roll-out, from concept to installing event signage in under 6 weeks